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What you should know about LinkedIn’s algorithm

By | Social Selling

Launched in 2003, LinkedIn’s debut on the market was nothing short of rocky. With daily sign ups as low as 20 people for some time, profitability seemed unlikely–till 2006. By 2011, it officially became a listed company on the New York Stock Exchange. Eight years later, LinkedIn racked up $6.8 billion worth of revenue and is now rated as the top platform for professional social networking. LinkedIn’s growth is definitely worth mentioning but what do we know about its algorithm? The mantra is about “people you know, talking about the things you care about,” according to Pete Davies, LinkedIn’s senior director of product management.  As we get a closer look into how you can make the LinkedIn algorithm work for you, you’ll get to see that a couple minutes of networking every day can create a web of possibilities and opportunities. LinkedIn: it’s all about conversations If there’s one thing…

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How to write a B2B blog post?

By | Social Selling

67% of consumers use search engines to find more information about a product or service. Therefore, having a corporate blog integrated into your marketing strategy is a great way to increase visibility and attract visitors who search the web.  A blog post on a B2B company’s website gives you the opportunity to showcase your expertise in your field of work. It also allows you to highlight your business’s liveliness by conceptualizing its activity. This is why it is all the more important for your readers to sense that among your company’s values, open-mindedness is an essential .  Did you know that 89% of North American companies use blog posts as a marketing tactic? To stand out from the crowd, it is essential to know how to write a blog article in compliance with an editorial guideline. Write to define a target audience Attracting visitors to your website with a blog…

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10 Tips on How to Better Use LinkedIn

By | Social Selling

Planning to maximize your business opportunities on LinkedIn? Become a Social Selling expert in your B2B business with these 10 tips to better use LinkedIn.   How do I use LinkedIn to benefit from all its advantages?   By embracing the best practices of a Social Seller! In 2011, nearly 83% of Fortune 500 companies, a list of the United States’ largest companies, were committed to using social media in order to communicate with their customers or consumers. Take advantage of LinkedIn to optimize your Social Selling skills, which will allow you to build a list of prospects, develop lasting relationships effectively and increase your business opportunities.   Our 10 essential tips for LinkedIn    Tip 1: Establish or build a coherent and authentic image On LinkedIn, your brand image is the driving force behind your visibility and recognition. As important as it is, your team’s personal branding and that…

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The secrets to LinkedIn

By | Social Selling

Having mixed feelings about the idea of migrating to LinkedIn? Are you reluctant to take action and optimize your profile? Rest assured. With more than 680 million subscribers, LinkedIn is the ideal platform for any professional looking to grow their business opportunities. LinkedIn secrets are becoming more and more valuable. In an era when B2B marketing is directly linked to relationship marketing, those who use LinkedIn regularly have proven to generate more sales and leads. With our strategic advice, you’ll ensure your success, and unravel the mystery behind Social Selling! 1st Secret: Expand Your Network   Building a convincing and engaging profile on LinkedIn can be a challenge. But every moment you spend enhancing your image proves your willingness to make the leap from a beginner to an absolute expert! Once this is done, you’ll increase the chances of your invitations being accepted. In order to expand your network, here…

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What is the best approach for a B2B relationship on LinkedIn?

By | Social Selling

In today’s digital age, B2B marketing strategies are constantly evolving, resulting in new ways of pursuing business opportunities. In fact, only 2% of cold calls to prospects lead to an actual appointment. Now, what can you do to stand out and make B2B business relationships a success?  Social Selling may be a wise path to consider. Social Selling is the art of optimizing communication, exchanges and connections between users on social media, such as LinkedIn or Twitter. This approach allows you to reach the right prospects, build relationships with key individuals in your professional sphere as a way to foster growth, expertise and benefits. Serving both parties well in the short and long term, this relationship begins by sending messages to prospects who have already accepted to be in your network. This opens the door to communicating and discussing with them and since the person is already a contact with…

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