SEM Campaigns for B2B Companies

Paid referencing is for companies who wish to raise awareness among their targeted segments in an effective manner. Our web marketing solutions in advertising LinkedIn Ads, Google Ads and Facebook Ads will help you reach your business objectives.

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Concerning websites, we tend to confuse natural referencing (SEO) and paid referencing (SEA), but both concepts are complementary. Search Engine Optimization (SEO) involves making a site more attractive through design or content, allowing it to perform organically on search engines. As for Search Engine Advertising (SEA), this method involves buying keywords at auctions and works on a cost-per-click model, i.e., you pay a fee based on the number of users who click on your ad. Then, in regard to social networks, Social Media Optimization (SMO) is added. The latter differs in that it entails promoting organic and paid reach of content on the platforms.  

In other words, here is the formula to remember: SEO + SEA + SMO = SEM

What is SEM? Search Engine Marketing (SEM) is a complementary offer to our many services in digital business development. This includes the development, planning, and implementation of the digital marketing SEO strategy. Our web specialists at V3 Digital offer their expertise in paid search engine optimization.

We can help you achieve several objectives such as generating qualified traffic on your website, increasing the number of subscriptions to your newsletter, getting people to take action by purchasing your services, or by requesting a quote. These examples are simple, and make up only a part of the possibilities.

Strategic paid campaigns to increase your conversions

There are many ways of optimizing digital advertising. Some experts have found their path towards digital excellence by using the multiplication of advertising platforms. Google Ads and Facebook Ads are brilliant examples of platforms to promote your products/services. 

To gain a positive return on investment, analytical data on the effectiveness of a paid campaign must be interpreted. Over time, several techniques and a well-developed methodology have been put in place to ensure that our clients can effectively monitor their paid advertising campaigns.

The V3 Digital team unites digital marketing SEO strategy with digital marketing solutions. This means our clients can advise and support through this approach, where your company can benefit from strategies that work in synergy while producing greater results.

Content Creation VS Content Curation

Optimize your keyword purchases on Google

The effectiveness of search engine advertising depends on several factors. Here are the main elements that the web team at V3 Digital can help you optimize after your purchase of keywords on Google:

  • Divide different ad groups in your campaign: by dividing ads into subgroups your advertising campaign will reach different search intentions of your prospects. This allows you to bring traffic to your website.  
  • Optimize and manage the allocated budget on a daily basis: to prevent the untimely use of the ads allocated by your budget by maximizing the return on investment of your paid ads.
  • Choose keywords related to your field and according to the CPC: choosing the right keywords follows ensures that people who are looking for you will find you, and this, according to their research intention. This increases the chances that your ad will lead to a click. Cost per click (CPC) lets you know how much it costs to get someone to click on your ad and go to the landing page of your website. The more relevant an ad is, the more clicks it gets, and the CPC decreases. This maximizes your return on investment.
  • Create and/or optimize the Landing Page: the Landing Page is an addition to your website based on a spontaneous need, without having to restructure your existing website.  
  • Measuring campaign effectiveness: we will measure the effectiveness of any advertising campaign using performance measurement tools.
  • Analyze results and adjust campaigns: monthly reporting with data analysis using analytical tools makes it easy for you to understand your ROI. In addition, our web strategists offer personalized recommendations for the following month. 

It is advisable to consult SEM experts to assess complexities, the effectiveness of a campaign, as well as a wide range of possibilities for measuring results. The investment in your business growth is important, which is why V3 Digital is dedicated to offer solutions that complement your marketing strategy. Our mission is to ensure that our clients have total control over their budget and to maximize the experience.

Creating ads on Facebook Ads 

V3 Digital is a social network referencing company that satisfies the demands of its customers. Facebook Ads are an effective way to target prospects that you wouldn’t necessarily find on LinkedIn or any other social network. Our Facebook advertising experts help businesses of all sizes to:

  • Define a campaign strategy: business objectives vary, as do their strategies. For example, your objectives may be to increase awareness, increase traffic to your website, increase the number of subscriptions to your eBook or newsletter, reduce the length of your sales cycle, etc. All companies have unique objectives, for which we make sure to tailor our strategies. 
  • Targeting to get qualified leads: targeting is based on prospects who have a potential interest in your offer. We analyze targets by demographics, shared interests, location, and other characteristics relevant to the mandate. The more precise the target, the more positive the return on investment will be.
  • Analyze performance and propose recommendations: the choice of tools to track your campaigns will depend on the nature of your business objectives. The recommendations will be proposed to you after an analysis of the data relevant to your objectives and will really enhance your business intelligence database.

SEM as a complement to your Social Selling strategy

LinkedIn advertising can sometimes seem substantial. However, it offers a lot of opportunities for companies in B2B. 

If you already have a strategy for your company/brand positioning on LinkedIn, and you put Social Selling at the forefront, an advertising campaign can bring significant visibility. V3 Digital’s responsibility is to guide its clients through this process and propel them further with LinkedIn Ads.

Help choose the best LinkedIn ad formats: Our team members know the best LinkedIn ad formats that are most relevant to use. 

Here are some options available for you to choose from: 

  • Boost your LinkedIn publications.
  • The ability to send emails directly to prospects. 
  • An efficient way of creating a classic advertisement that brings traffic to your website.
  • Lead generation forms.

The power of targeting on LinkedIn Ads: Targeting on LinkedIn has its advantages, because we have access to very precise settings. 

Marketing objectives we can help our clients achieve: advertising on this platform will allow you to achieve desired business objectives within a defined period of time. These objectives can be:

  • Attract more traffic to your website or blog.
  • Increase the number of subscribers who follow you on the platform.
  • Get new qualified leads.
  • Improve engagement on your LinkedIn publications.

V3 Digital measures and analyzes the results of your LinkedIn advertising campaigns while suggesting continuous improvements and recommendations.

We invite you to take a few moments to contact us so that we can personalize your SEM strategy.